Do you own a website that does not generate enough leads? Disappointed regarding the performance of the website? Is your sales team idle to close the deals?
So, it’s clear- YOU ARE MISSING YOUR POTENTIAL BUSINESS!!
What now?
Well, many business owners are going through the lead generation lullaby. Poor performance is the major issue in most cases.
You can manage this by making minute changes in a few components. The construction of the website is easy. However, not every business is that strong to generate leads from a website.
Be it running your eCommerce store or blog, you must have a robust strategy for lead generation. It will only give you positive results.
What do you need to do?
For instance, you have a WordPress website. Your site must attract and convince your users to trust your credibility.
Your website must have figure-ground aspects. This will only compel the user to navigate/ check different web pages. It must also match the tone and style of your brand image. This will keep things consistent and seamless.
Once you have the right tactics with you, nobody can stop you from having great lead conversions.
Undergo a redesign before you make your decision and ensure you check everything on the checklist.
It’s better that you get WordPress support before investing in any other costly marketing strategy. But ensure you get technical support from a very well-established and certified team.
They will identify all the cracks and imperfections on your website that are impacting your performance. They will give you support for hacking, errors, speed and performance issues, etc.
15 best ways to generate leads from a WordPress website
Go for a conversion audit. You can figure out the key areas of improvement. Make sure to run a review yourself.
You may require the following tools for this:-
1. Buyer’s Journey
You can check each stage of your customer experience. With Buyer’s Journey, you can support each customer with content offers, copy, and pages.
2. Mobile-friendly test of Google
Using it, you can check if Google considers your brand website mobile friendly.
3. HubSpot Reporting
Do you know that you can identify which web page gives you more traffic? Through HubSpot Reporting, you can grade your content, social media, optimization, etc.
4. Screaming Frog
It will allow you to get an overview of your website’s architecture. You can list the meta description, titles, and response codes by triggering through your website.
Strategic steps for lead generation
You can plan strategic steps using the above-mentioned tool and improve the customer experience on your website.
1. Optimizing the web page
If you have a web page that does not deliver your message, then it will not convert. You need to use keywords and ensure to use simple languages.
You must ensure to address the following on your web pages:-
- The service/ product and topic of the web page
- How will your service/ product and topic assist the customer?
- The steps that clients must take to receive the help
- You can share the recent stats. This will bolster the message of your authenticity
- What the customer is missing if they do not get help?
- What should be the call-to-action of the customer?
You can check your existing pages to know whether it covers the above-mentioned.
2. Heat mapping
You can identify at what point the customer stops checking/ reading your content. You can even check where they hesitate.
It is very easy to see the number of people who are clicking on a call-to-action, paragraph, or image. You can get Heatmap reports using Heat mapping. This will make you understand where your audience is stuck and what they care about.
3. Use Exit Pop-Ups and Lead Flows
Usually, when somebody visits your website and leaves, they are unlikely to turn back. This is the reason why businesses capture visitors’ contact details while they are on their websites.
You can use the features of HubSpot like exit pop-ups and lead flows for this. Try methods like enticing assets. This will compel your visitors to download, or you can ask them to join your email list.
4. Driven Designs
It is best that you run tests with actual objectives or goals. This will allow you to get conclusive data for the changes on the website. This will improvise the conversion rate of your business.
You can use tools like HubSpot to run A/B tests on your landing pages and site.
5. Develop the Forms easily
It is not safe to share personal information online. People are not that anxious to share the information upfront. So, you must extract the data without scaring your potential leads.
This is where HubSpot takes its turn.
6. Keep a track
You can use tools like HubSpot to monitor and track the behavior of the customers on your website. You can optimize the page’s elements to improvise lead generation.
7. Learn to Report
The data from your site is your story. So, you need to learn about the site’s performance. You need to learn about conversion rate optimization.
8. Live chat service
The service of Live chat is increasing not because of its sophistication. The visitors can learn about the vendor. Through live chat service, the visitor may ask about the product/ services.
You must audit your site and check which webpage you get more visitors from. Implement the live chat tool there. You can even implement it in the section where you get maximum traffic such as blogs, service pages, etc.
9. Landing pages
You are losing your leads if you have not used it already. You must develop a couple of landing pages. These are the guiding prospects that radically increase the conversion rates
If you own a landing page, then ensure to test it on a regular basis.
10. Track words
It is high time you keep track of your website. You must know about the non-performance and performance pages.
Make sure to implement a nice CRM system setup. You must set the goal for every lead generation page that you have.
You will see the transformation within a week if you work on it.
11. Webinars, webinars!!
You can generate great leads using webinars. Each time you put an effort into a webinar, you will see hundreds of people seeking information.
Make sure to post your webinars on the site. You must highlight them as on-demand webinars and leave the CTA ungated.
You can share your great content with your visitors and get a lead generation.
12. Referral marketing
You must certainly try this strategy to generate leads from websites. Word-of-mouth marketing or referral marketing is an effective marketing strategy. It works because the real person would be sharing their real-time experience.
92% of people trust their families or friends over traditional media.
For instance, you ordered ice cream from Natural, let’s say, Jackfruit flavor. You loved it!! No doubt, you will talk about it with your near ones. They will try it because they have their trust in you.
This is called Word-of-Mouth marketing. Businesses need not go too far to take any extreme steps.
13. Create an assessment tool
You can create interactive content that is likely to generate leads from the website. You can ask your visitors to complete the lead generation form to see their quiz results.
Nowadays, leading and marketing companies are trying these sorts of crazy things. It will not only help you to attain the details of the visitors but a great source in lead generation efforts.
14. CTA personalization
Dynamic content will allow you to cater the experience for each web visitor uniquely. The internet user who lands on your site will see the product options, images, and buttons. You can tailor these as per the interest of the user.
You can identify their taste from the items they have purchased or the pages they have viewed/ checked. It is true that on-page personalization and dynamic content can help to generate more leads.
16. Paid advertising
Advertisements are a great way to attract leads. Print media is not that effective nowadays. You must consider deploying online advertising.
PPC is one of the most best and affordable ways for lead generation. It depends on the phrases or keywords you want to target. Various leading industries are running PPC.
The Return On Investment is typically great. You can add budgets at any given point in time. You get all the reporting options available. You can even try other advertising options like purchasing the ad space. It can be on popular magazines, blogs, websites, etc.
But it is difficult to track the performance of your ads here.
In a nutshell!!
You need to implement some widgets and whistles on your website for generating leads. Try to give a pleasant and delightful experience to your users. You must have a site that attracts interesting and curious shoppers.
Nothing is as great as giving a personal touch to your website. It will help you to nurture the relationship with your user.
Finally, do not forget to add the review section. The more positive responses your website has the more purchases.
So, go for it!!
