Automate365 is a B2B industrial automation platform offering an extensive range of automation products, control systems, valves, actuators & industrial equipment through a WooCommerce-based online store. With the expansion of your business, handling a massive product catalog along with unique product specifications and customer-specific pricing started to get tricky.
The business requirements for the client were a scalable B2B WooCommerce development solution with 60K+ products, bulk-scale WooCommerce product migration and bulk pricing, and a device-led pricing setup that required third-party integrations in order to extract/fetch products dynamically from other backend systems along with admin-approved customer access. A simple structure was also emphasized, where prices were hidden until a verified user logged in.
We partnered with Automate365 to develop a scalable B2B WooCommerce development process that deals with large product catalogs, enterprise-level customer management, and advanced pricing models. With the continued growth of the platform, they needed a more structured product data management approach for seamless integration with customer-facing access routes and performance across other integrations on-site.
We created an enterprise WooCommerce solution specifically to address these business needs within their operational flow.
Built the WooCommerce website from scratch using a prebuilt theme customized for the client’s business needs.
Completed large-scale WooCommerce Product Migration with 60,000+ products and extensive custom product data.
Customized the website layout and content using assets and information provided by the client team.
Integrated third-party platforms including SugarCRM and QuickBooks for business operations and customer management.
Implemented Dynamic Pricing WooCommerce workflows based on customer tiers including Bronze, Silver, and Gold pricing structures.
Developed an admin approval system where product pricing remained hidden until customer accounts were verified.
Added a multi-location map section to display the client’s business locations on the contact page.
Optimized the platform performance to efficiently manage high-quality product images and a large product catalog.
Scalable B2B Product & Pricing Management
Organized over 60,000 industrial products with extensive custom product information.
Implemented tier-based pricing structures for different B2B customer groups.
Built an approval-based customer access system with price restrictions
Integrated SugarCRM and QuickBooks to the platform for seamless operational flows.
Made the WooCommerce store scalable and performed well for large catalogs with imagery
Customized platform design and product structure according to the client's business operation model and customer experience.
If you manage a large product catalog, complex customer pricing, or operate at the enterprise level, we create scalable WooCommerce solutions based on your business requirements. Whether it’s a data migration for hundreds of thousands of products, bespoke B2B workflows, or third-party integrations, we build platforms that are fast and solid foundations built to scale.
For managing mega-catalogs and customer pricing tied to one or two enterprise operations, Automate365 needed a disciplined workflow. They required a more organized platform in terms of product structuring, controlled pricing access, and better operational management for day-to-day business operations.
Customer Approval Workflow
Tier-Based Pricing Structure
Structured Product Organization
Optimized Platform Performance
We had to deliver a journey for Automate365 customers that was easier to navigate and less complex, and we did this with build in mind so it could scale. Not only was there an aim of bettering the customer experience but also a way to make internal team operations day-to-day easier.
🔶 Clean product organization helped customers to easily browse for thousands of industrial products.
🔶 Display of customer-specific pricing only post-account approval and login confirmation
🔶 The platform provided an optimal browsing experience on desktop, tablet, and mobile devices.
🔶 Better search & categorization structures for easy discovery of relevant products/solutions
🔶 More organized with respect to large-scale product management.
🔶 Customized pricing workflows provide improved control for the client over B2B customer groups and pricing visibility.
🔶 Ease of third-party integrations helped in the smooth coordination for other sales and operational processes.
🔶 New platform optimizations increased the performance regarding large product data and high-resolution images.
Automate365 is a B2B industrial automation platform, providing an assortment of automation products such as control systems, valves, and industrial equipment with a scalable WooCommerce-based solution fit for enterprise-level businesses.
🔶 Provides a comprehensive catalog of industrial automation products and control systems.
🔶 Customized WooCommerce platform for B2B
🔶 It allows you to price specifically for a customer and set up an account-based access workflow.
🔶 SugarCRM and QuickBooks Integration for better coordination in business.
🔶 Optimized to scale large product portfolios and enterprise workflows.
So organization and product work flows became super efficient with thousands of products that needed to be updated.
After removing manual pricing management for different customer groups with tier-based price automation.
Fewer steps and systems for automating operations resulted in smoother daily business/customer management.
Enhanced product structures provided better visibility, navigation, and catalog management.
Working with DazzleBirds felt like having an experienced technical team that genuinely understood how our business operated. From managing large product catalogs and customer-specific pricing to improving the overall workflow of the platform, they helped simplify processes that had become increasingly difficult to manage internally. The team was responsive, practical, and focused on building solutions that made day-to-day operations smoother and more efficient for us.
WooCommerce Solutions
WordPress Solutions
