Marketing channels and trends change throughout time. While certain fads come and go rapidly, email is one of the few mediums that has stayed relatively constant. As a result, email remains the most popular content marketing medium for both B2C and B2B marketers. It is used by 87 percent of B2B marketers and 77% of B2C marketers to nurture their audiences.
It can also help you boost the effectiveness of your other marketing platforms, such as social media. Despite this, email marketers continue to encounter several obstacles in their efforts. One of the most significant obstacles is the time it takes to produce a professional-looking email from the start.
An email marketing company may waste a lot of time generating and sending out emails that don’t look great if they don’t have the right tools. This reduces productivity and lowers your email marketing ROI. Unfortunately, many businesses accept this predicament because they are unwilling to invest in a solution to streamline the process. Email marketing tools, on the other hand, do not have to be costly. There are numerous free email marketing solutions available that can help you save time and money.
What is email marketing, and why do you need it?
An email marketing company that uses email to communicate with their target audiences are known as email marketers. It can be used to both acquire new customers and engage existing ones. Email marketing allows you to cultivate customer loyalty and build trust with your customers. In addition, you can keep them up to date on promotions, new product releases, discounts, and special deals.
This is a direct way to communicate with your customers on a channel that they choose.
What is the reason for this? Consumers, on the other hand, prefer brands to communicate with them via email over other methods.
You send emails to persons who have given you their contact information and permitted you to send them emails. This instantly filters out those who aren’t interested, resulting in more effective email marketing. In addition, with the use of email marketing solutions, the ROI of email marketing can also be easily measured. These solutions from Email marketing companies provide basic analytics statistics on open rates, click rates, and other parameters.
- Newsletters: Email newsletters are sent out regularly to subscribers to keep them up to date on what’s going on with a company.
- Transactional Emails: When a customer completes a transaction, a transactional email is issued.
- Cart Abandonment: These emails are sent when a customer abandons their shopping cart.
- Triggered Emails: In this form of an email campaign, automated emails are sent in response to certain triggers.
- Drip Emails: These emails are sent out at regular intervals to subscribers.
- Promotional Emails: Promotional emails are sent to inform customers about special offers and discounts.
How can you choose the best tools for integration?
Email marketing tools from Email marketing companies can aid in the management of your email list, client relationships, and email campaigns. Is it true that all email marketing techniques are beneficial to you? Here are some things to think about while deciding on the best solution for your company:
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Integrations
Is your email marketing solution compatible with your customer relationship management (CRM) software? It should also be simple to interface with third-party apps and social media sites. You can better manage consumer data and observe crucial metrics with a seamless connection. You’ll also have an easier time determining which campaigns are more successful and which need to be tweaked.
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Mobile optimization
According to an IBM study, the majority of people prefer to read their emails on their mobile devices. Mobile devices are used to open 49.1% of all emails sent around the world. In comparison, 33.3 percent of webmail messages are read, while 17.6 percent of desktop messages are read.
Select an email marketing platform with mobile-friendly templates. Your recipients will be able to view your emails clearly on both mobile and desktop devices.
What are the benefits that email marketing tools offer?
Let us have a look at the benefits of email marketing tools:
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Templates that have already been designed
You don’t have to create a campaign template every time you need to run one. Email marketing systems offer various templates that you may personalize to match your company’s colours and themes. These themes are compatible with Yahoo, Gmail, Outlook, and other email providers.
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Maintain Control Over Your Email Lists
You can utilize email marketing services to manage your email list automatically. They make segmenting your contacts and tracking the effectiveness of your marketing a breeze. You can also send tailored mass emails to your target audience without fear of being tagged as spam.
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Analytics
These services can track who has opened your emails and which ones they have opened. You can also see how many links a subscriber clicked on and which subject lines were the most effective. This data allows you to fine-tune your plan for improved results.
How to use the best email marketing tools?
Are you ready to increase the return on your email marketing investment? Here are some marketing best practices to help you take your business to the next level:
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Recognize your target market.
Your audience is more than just a collection of first and last names. You must comprehend:
- Their demographics are interesting.
- Their preferred mode of communication
- What distinguishes them from the rest of the population?
This information may be gleaned from your analytics data and used to better your email marketing approach. It can also assist you in tailoring your communications to your target audience.
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Send Emails at Appropriate Times
There have been several studies on the best times to send emails, but therein lies the issue. If studies show that the ideal time to send an email is 10:00 a.m. on Wednesday, then everyone will be waiting to send their emails at that time.
And what was the result?
At the same time, your target customers are receiving emails from several subscription providers. As a result, your email could easily get lost in the shuffle. So, when should your emails be sent? First, select the most appropriate time for your email list. Then, conduct experiments and analyze data to determine when your target audience will most likely receive your emails.
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Choose a sending frequency.
How many and how often should you send emails to your audience? You may want to increase website traffic, but sending too many emails may turn people away rather than increase purchases. Less is more in this scenario. Make sure that every email you send provides value to your contacts’ lives.
The frequency with which you send is determined by what you have to provide. If you think you’ll be able to send relevant and useful emails once a week, go ahead and do it. Otherwise, bi-weekly or monthly emails or newsletters are viable options.
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Make sure to use a call to action.
Catchy, personalized, and unique email subject lines are the finest. The subject line of your email should entice the recipient to open it. As a result, it’s critical to write attention-getting subject lines. To attract more individuals to open your emails, you can personalize them and be unique.
You should also include calls to action that direct people to your website. Make it clear to your email recipients what they should do next. Make sure the call-to-action is prominently displayed and has powerful action verbs. For example, to generate a sense of urgency, you could put a countdown or an expiration date for an offer.
The best tools for email marketing
You want to expand your business, so you’ll need email marketing software that’s simple to use, inexpensive, and effective at converting leads into customers, right?
It may appear straightforward, but with over 450 email marketing tools to pick from – and every email marketing company’s website stating the same thing – it’s anything but straightforward.
To find the best email marketing software for different firms, we polled over 1,700 marketers — from one-person startups to Fortune 500 CMOs – who was in the process of switching email marketing software to find out which tool they were switching from and to, and why.
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Hubspot email marketing
HubSpot, most known for its marketing automation technology, released a free email marketing solution that can handle many small businesses’ transactional email requirements.
The HubSpot Email Marketing’s free version may send kickback emails from lead offers, thank you emails after purchases, or just promote current initiatives. The simplicity of HubSpot’s free email tool is one of its strongest features. The program has a drag-and-drop visual editor as well as pre-made templates to get you up and going quickly.
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Sender
The Sender is one of the greatest free email marketing solutions available, including deliverability features. It allows you to make beautiful newsletters without having to know HTML. Simply pick a template and add items like photographs, videos, and text to make it your own. To make an even bigger effect, you can customize your newsletters for each recipient.
One of the main reasons for Sender’s inclusion on our list is its powerful analytics functionality. It allows you to see who had opened your emails and clicked on the links, as well as when they were opened. It even assists you in creating precise buyer profiles based on subscriber actions, allowing you to improve your current email strategy and generate enticing content.
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Sendinblue
Sendinblue is a marketing communication platform that includes email marketing tools and other capabilities like CRM administration and landing page development. Sendinblue’s email design functions make it simple to generate a great-looking email with over 70 design themes. Furthermore, all of these templates are responsive, and you can preview your results to verify that your design looks great on any device.
After you’ve designed your email, you can utilize features like A/B testing and segmented recipient lists to automate the process of refining your campaigns and targeting your ideal audiences, saving you time and effort.
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Omnisend
Omnisend is a powerful eCommerce marketing platform that combines all of your communication networks into one convenient location. Its free plan includes email, but it’s more than adequate to support small and medium enterprises’ email marketing operations. In addition, it allows you to use behavioral triggers to automate email distribution and simply time your emails for your consumers’ convenience.
You may use its detailed audience information to send even better-targeted email marketing campaigns. Create appealing newsletters by utilizing time-saving features such as the Product Picker, which allows you to select all of the products you wish to include in your email.
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Benchmark
While they aren’t as well-known as the other top 10 tools, they’ve become a more frequent response to our poll question, Which tool are you moving to? Benchmark does many things well and is competitively priced, but there is one element that sets them apart from other email marketing tools: design.
Everything about their website, from the templates to the platform itself, is brilliantly designed – visually and in terms of user experience. While this may appear insignificant to some, it makes all the difference in comprehending your data and making the appropriate impression on contacts.
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Autopilot
Gone are the days when email marketing meant sending out a large number of emails. Instead, email marketing must be smart in today’s digital landscape, automatically sending the correct messages to the right prospects at the right time with digital marketing services.
This is Autopilot’s strong suit, as the name implies. They also feature one of the most well-designed canvasses for creating email automation sequences.
Anyone who has ever created an email automation sequence is aware of how quickly they can become perplexing. Autopilot solves this by allowing you to mark your automation sequences with emojis, stickers, and explanations, allowing teams to contribute to sequence creation.
Yes, it can get a little messy – but I’d rather have that and be able to grasp what’s going on than have lovely automation sequences that take half an hour to figure out.
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ConvertKit
ConvertKit is a straightforward email marketing solution that bloggers and online course instructors almost entirely utilize to build their brands.
There are no bells and whistles on their platform. ConvertKit encourages users to send plain-text emails to enhance engagement. Therefore it doesn’t even have email templates. ConvertKit is a poor fit for other use cases because most of its users are individuals attempting to develop a personal brand. There is no better tool for a creator that just needs a simple tool to supply their audience with frequent content.
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Mailer Lite
MailerLite, at the other end of the price range, is one of the top email marketing tools for value for money (it’s free for delivering up to 12,000 emails per month to less than 1,000 contacts).
Unlike other basic email marketing platforms on the market, MailerLite is a tool that can be used in any business. MailerLite has everything you need to create bulk email marketing campaigns, whether you’re running a small charity, a side business, or are a new freelancer.
If you’re a small firm, a platform like ActiveCampaign, which has an in-built CRM and more advanced marketing functions for about the same price, would be a better fit. On the other hand, MailerLite is great for beginners and personal projects where you only need to create stunning email campaigns to engage your audience.
If you’d like to give MailerLite a try, the digital marketing services have generously provided Venture Harbour readers with an extended 30-day trial (rather than the usual 14 days) via this link.
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Pinpointe
Pinpointe’s “Email Marketing Tool for Teams” is the finest choice for businesses that need to build and deliver email campaigns with several individuals. For each team member, businesses and marketing agencies can specify distinct user roles such as campaign design, database maintenance, and reporting. In addition, for each customer, digital marketing services can create up to 500 individual team accounts and configure or restrict what each team member has access to.
Pinpointe has one of the most user-friendly drag-and-drop editors we’ve seen. As a result, companies can easily produce beautiful, mobile-friendly emails using hundreds of themes and pre-made blocks, and they don’t need to know HTML.
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Flodesk
Flodesk makes email marketing beautiful—and very easy to use—as one of the fastest-growing email marketing solutions. It helps small business owners increase their email lists and send emails that people want to receive by combining design and simplicity.
Users can instantly modify their emails and forms with Flodesk’s email template collection and form templates, enhancing their brand for optimal engagement and conversion.
Drag-and-drop features, as well as Flodesk’s Layout blocks, are included in the user-friendly email builder. As a result, users no longer need to use third-party tools such as Canva or Illustrator to generate bespoke graphics with Layouts. Instead, they add a new layout to the email builder to create stunning graphics with custom fonts.
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Leadfeeder
Leadfeeder is an email marketing tool that offers a software solution for tracking website visitors. For example, you may gather additional information about your website visitors and then send bulk emails to encourage conversions after you know who visits your site.
What else is there to say?
This is undoubtedly one of the greatest email marketing tools for small businesses because it allows you to find leads by looking at who visits your website.
You may track down the businesses that have visited your site, see how they found you, and what their interests are. You may send bulk emails to your leads and increase conversions this way.
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Get connect
GetResponse is a company that specializes in email marketing. It imports, hosts, and records mailing list data. It allows you to generate newsletters that may be emailed to your mailing list subscribers.
With the help of autoresponders, you may schedule and send bulk emails. In addition, it delivers detailed analytics and other facts for your email marketing campaigns, such as click-through rates, open rates, and other metrics. Finally, it’s also the greatest email marketing solution for those who wish to construct landing sites.
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Email octopus
EmailOctopus is an email marketing solution that uses Amazon SES to help you manage your email marketing campaigns.
You can also automate campaigns by using pre-designed templates, analyzing and optimizing them, and using pre-designed templates. For example, organize your contacts’ information and send bulk emails with ease using an automated workflow.
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Campaign monitor
Campaign Monitor is a robust email marketing and automation solution. You might wonder why. Their drag-and-drop email builder and professionally designed templates make it simple to create and send email campaigns.
You can send emails on a timetable to keep your consumers interested. To send super-relevant emails, personalize and segment. Relationships can also be built using behavioral data. You’ll also have access to a comprehensive analytics package to track the success of your email campaign.
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Mailgun
Mailgun includes several email marketing tools to aid in the optimization of your campaigns. Consider it a cloud-based email API integration that allows you to send, receive, and track emails. Intelligent inbound routing, storage, and email validation are all good features.
It makes sending transactional or mass emails easier. It has logs that may be searched. You have the ability to scale swiftly. To handle emails, you can employ tracking and analytics.
Conclusion
For efficient digital marketing services for your organization, you’ll need email marketing tools from a digital marketing company. These email marketing solutions, among other things, ensure that your carefully crafted messages are not banned and that they reach your subscribers at the appropriate moments. In addition, they can assist in keeping your target audience engaged and involved. Have you used any other email marketing tools and found them to be useful? We’d be delighted to hear about it. Tell us about it in the comments section.
